5/7/2023 0 Comments Snapchat geotag![]() ![]() ![]() () is the founder and CEO of (), a password manager for organizations he also angel invests in startups. How? Well, let’s begin by comparing Snapchat’s infrastructure to that of a more traditional social network: its erstwhile suitor, Facebook. So, how can Snapchat effectively monetize without its user data? By operating its service - and in particular, its infrastructure - an order of magnitude cheaper than its competitors.īut I’d even go so far to argue that making use of advanced infrastructure protocols could let Snapchat get away with paying almost no bandwidth costs for a large subset of media. As always, the euphoria over hockey-stick user growth numbers soon gives way to the sobriety of analysis, yielding the inevitable question: Can they monetize? Snapchat, with its massive (paper) valuation is at the vanguard of such criticism, especially given the irony that the service is essentially deleting its biggest asset - its data. Regardless of why this trend is taking off, it’s clear that the so-called messaging “wars” are heating up. Explanations for this phenomenon have ranged from the need to redefine identity in the social-mobile era to the rise of ephemeral, disposable media. Ever since Snapchat turned down a $3 billion all-cash offer from Facebook this past November, there’s been no shortage of discussion about it and the rest of its photo-sharing-and-messaging service cohort, which includes WhatsApp, Kik, Japan-based LINE, China-based WeChat, and Korea-based Kakao Talk. ![]()
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